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About Proud Private Hire

The Proud Group has been revolutionising England’s nightlife scene for almost two decades.

After opening London’s hippest photographic galleries at Proud Camden, Proud Central and Proud Chelsea, Alex Proud transformed the Camden area, with a venue in Stables Market that incorporated a destination Cabaret Dining restaurant and one of the coolest clubs in the UK.


Until it’s closure in 2018, Proud Camden hosted star-studded parties and premieres with legends of the stage, screen and catwalk in attendance from Sirs Paul McCartney and Mick Jagger to modern bands such as Prodigy and the Red Hot Chilli Peppers.

Not content with dominating the London club scene and cornering a niche market in pop and rock photography, Proud was the first venue owner to recognise the potential for bringing Cabaret entertainment to a wider audience.


Proud Cabaret is now a name synonymous with the art form of Cabaret, redolent with decadence and representative of the highest class of performance.


Enter any Proud Cabaret venue and you will be transported into an era of glamour and luxury, where the only choice is to party in style.

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In 2018, Proud opened a new flagship venue: Proud Embankment: a 750-capacity super luxe club in London’s West End, situated on the Northbank of the Thames, ideally located near to the Savoy Hotel and underneath Somerset House. The venue has already held some of London’s biggest events, including a music video launch party for International musician Drake, and the Gumball Rally’s opening night member’s party, The Elle Style Awards and The BRITS after party with Universal and Soho House. 


Proud has some of the UK’s grandest and most spectacular cabaret venues offering unique arenas to host private parties all year round.

Recently renovated to increase capacity these spacious, versatile venues are all set in iconic, historic buildings with distinctively decadent interior styling that guarantees to bring the wow-factor to every night out and private party.


Proud venues offer a spectacular array of conceptual shows, fusing modern circus, cabaret and classic burlesque.


Guests can enjoy fine dining and carefully created cocktails in all Proud venues whilst being amazed by breathtaking entertainment

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Proud Galleries was launched in autumn 1998 by Alex Proud to bring affordable high quality photography to a mainstream market.
Based upon a formula of exhibiting accessible shows around popular themes such as Music, Fashion, Film and Photo-Reportage, Proud Galleries instantly took the photography industry by storm.
A series of landmark shows including Destroy: The Sex Pistols, Rankin’s Nudes, The Rock n Roll Years, Underexposed, Audrey Hepburn by Bob Willoughby and Rebel Life: Bob Marley attracted blanket media coverage and full-house, star-studded opening nights.
With up to 10,000 paying customers per show, the Proud Galleries soon became known as the most popular private photographic gallery in Europe.
In 1999, Alex Proud, in partnership with photographer Rankin, launched Vision On, a Publishing Company founded upon a parallel mission to produce affordable, high quality photographic books for the mainstream market.
Proud and Vision On worked on high profile book & exhibition projects including the critically acclaimed Nudes, Snatch (book of the Guy Ritchie Film), Tory Story, Nirvana, The Art of Barbie and the Dazed & Confused Annual.
As Proud’s portfolio grew, the gallery embarked on several wildly successful tours with exhibitions held in New York (US), Virginia (US), Amsterdam, Paris, Tokyo, Tel Aviv and Melbourne.
Referred to as the "hippest", "coolest", "most fun" and "most important" photographic Gallery on a regular basis from newspapers as varied as the Sun and Mirror to The Times and The Guardian reporting on the gallery’s star-studded opening nights, with guests typically including musicians, artists, supermodels, fashion designers, politicians, actors, music producers and DJs.


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